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Senior Designer, KIDS FTW

  • adidas
  • Shanghai, China
  • CNY 400,000 – CNY 600,000

Purpose & Overall Relevance for the Organization:

Responsible for driving a creator culture to deliver against leading stories and product collections in the Running Footwear segment.

Be unapologetically consumer obsessed generating relevant stories and products that excite the China market.

Have a professional balanced approach to work within a dynamic and creative environment whilst balancing the need for operational excellence and speed to market.

Key Responsibilities:

● Be a Consumer Obsession champion with a special emphasis on winning the China consumer

● Extend KIDS FTW strategy in the given segment and maintain connectivity to Germany HQ creatives to ensure a one brand consumer facing message

● Advocate story telling throughout the design team and drive intuitive visual solutions in product concepts

● Design concepts and products that maintain consumer advocacy whilst delivering against the product brief

● Be a creator and an innovator always exploring fresh executions, materialization and color expression

● Motivate + lead fellow designers on the journey to winning consumers and market share whilst adhering to the strategic vision articulated by management

● Present stories and ideas cross functionally with effectiveness to gain consensus

● Be responsible to drive team members and work within the constraints of close to market dynamics and speed

Key Relationships:

  • Product Marketing
  • Product Development
  • Global Design counterparts

Knowledge, Skills and Abilities:

    • Have key insights into fashion or lifestyle FTW market landscape, kids experience is a plus
    • Solid experience in FTW creation and with expertise in color/material/graphic exploration or strategy creation of seasonal story
    • Strong communication skills to articulate concepts, ideation and collections seamlessly to various members of the organization, English is a plus
    • Ability to excel and thrive in a team environment with a high level of diversity
    • Deep knowledge of footwear creation process and how cross functional members contribute
    • Ability to create leading propositions whilst also being a guru of commercializing trends with adidas codes
    • Mature approach and ability to persuade, negotiate and compromise to produce win/win scenarios
    • Knowledge of design, development and marketing processes with a passion for ideation sharing
    • Intellectually curious and always seeking the new

Requisite Education and Experience / Minimum Qualifications:

● Bachelor or University Degree in industrial design or related educational experience and at least 7 years related work experience

● Experience in FTW totally new design with colors, materials and graphics experience being a preference

● Cross functional expertise in addition to Design would be advantageous

● IT: Superior experience in usage of all key design software and systems, expert in Design apps, software that are impactful to conveying ideation visually

● Professional level communication skills in English

Skills

  • Footwear Design
  • Product Design
  • Consumer Research
  • Storytelling
  • Material Innovation
  • Color Theory
  • Team Leadership

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