Product Marketing Specialist

Responsibilities:

1. Product Portfolio & Lifecycle Management
   • Own the end-to-end lifecycle management of the Fnet product line.
   • Develop portfolio strategies, optimize product mix, and ensure alignment with corporate strategy and market demands.
2. Performance Monitoring & Operational Excellence
   • Track and analyze daily business performance (sales volume, profitability, market share, etc.) to identify issues and opportunities.
   • Provide clear guidance to Regional Sales Managers (RSMs) and initiate promotional program when necessary to secure target achievement.
3. Demand Generation & Growth Acceleration
   • Plan and execute diversified marketing activities (online/offline campaigns, trade shows, customer seminars, etc.) to precisely target potential customers and drive sustainable demand growth.
4. Market Intelligence & Competitive Analysis
   • Continuously gather and analyze industry trends, competitive dynamics, customer pain points, and emerging technologies.
   • Deliver actionable market reports to support new product development, product iteration, and differentiation strategies.
5. Sales & Channel Capability Building
   • Develop and update sales enablement tools (product brochures, battle cards, competitive comparisons, etc.).
   • Conduct product training and coaching sessions to enhance product knowledge, selling skills, and solution-selling capabilities of both internal sales teams and channel partners.
6. Cross-Functional Collaboration & Growth Initiatives
   • Work closely with R&D, supply chain, marketing, and after-sales teams to ensure resolution of product-related issues.
   • Proactively identify and drive additional growth opportunities, such as new application scenarios, pricing optimization, customer retention programs, etc.

Preferred Qualifications:

• Bachelor’s degree or above; 3+ years of product management or related experience.
• Solid understanding of full product management processes; strong data sensitivity and business analysis skills.
• Excellent communication, coordination, and project-driving abilities; comfortable working in cross-functional environments.
• Hands‑on experience with AI‑powered tools for digging into large datasets, identifying trends, and generating actionable business insights is a strong plus.

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.