Senior Manager Sales Kids
- adidas
- Chengdu, China
- CNY 500,000 – CNY 800,000
Objective:
- Drive sustainable market share growth for assigned account in alignment with brand strategy
Responsible for:
- Planning
- Develop 3-5 year strategic plan for assigned account, defining market share targets and growth pillars (POS, operation)
- Translate strategic guidance into annual business plans, detailing sell out, sell in, inventory, SWB, and phasing etc.
- Manage Account P&L planning to ensure sustainable year-over-year growth
- Execution
- Sell-in
- Align OTB with accounts and trac landing into the order book, incl. pre-season orders and in-season orders, e.g. PR, TL, Chase, shipment hold
- Show up as brand representative and execute GTM process with internal functions, e.g. KA previews, trade meetings
- Business operation
- Monitor quarterly / monthly business targets (sell out, sell through, MD, inventory)
- Proactively identify opportunities and mitigate risks, e.g. key account monthly meetings
- Collaborate with team leads, internal functions, and account to come up with solutions
- POS management
- Execute quarterly / monthly POS plan, incl. new opening, closuring, relocation, upgrading
- Land brand contents
- Land brand assets (POP, activation) in market
- Share back on brand contents from market to internal functions, in order to support future improvement
- Financial compliance
- Manage account payments to manage account receivable risk
Capabilities required:
- Strategic planning
- Business data analysis
- End-to-end execution
- Translate market information into constructive feedback
- Cross-functional coordination & communication
- Account relationship management
Skills
- Strategic Planning
- Account Management
- P&L Management
- Business Development
- Market Analysis
- Cross-functional Collaboration
- Retail Operations
