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Head of Product Management

  • Continental
  • Shanghai, China
  • CNY 800,000 – CNY 1,200,000

Product planning and strategies:

  • Develop proper product segmentation for the markets to capture growth segments in the region sustainability.
  • Establish product strategy clarity re. targeted segments, positioning (feature/rel.competitiveness/benefits and close work w/ pricing) and ensure inter-brand and inter-line pricing application
  • Active Update of product strategies and roadmap w/ OE and RE market trends, technology trends

Collect and decide product requirement:

  • product requirement by markets differences and searching for commonalities and growth opportunities
  • understanding the customer requirements bridging to technical requirements
  • close understanding of OE requirements and trends and technical implications
  • ensure these requirements are translated into requirements to R&D development

Product portfolio management:

  • Secure R&D support to implement road map of APAC, drive to discover gaps and actions to close gaps
  • Execution of short term product development requests and TLA requests
  • Managing phase in and phase out, managing product lifecycle with reasonable complexity, incl. clearing of articles or tranfers
  • Inform and active coordate with markets and markets Product management re. changes and additions

Product development and launches:

-Initiating and steering product development process with R&D, and all relevant functions

  • Evaluate the product releases with input of market demands and support of controlling to ensure profitable business
  • Ensure product launches with support of Launch manager interfacing operations and market launches
  • Assisting Sales and Marketing in product launches/presentations and deliver input for product technical and sales literates

Tools and process:

  • Owner of Product Premises tool for PLT, work with all supporting central and regional systems, Owner of APAC PPT
  • Managing Product databasis, updates and ensures that databasis is implemented in the COD systems -effective portfolio analysis and management in compared to main competitors in order to continuously improve our Product competitiveness (incl. performance, positioning, USPs) in cooperation w/ other marketing functions
  • Continuously review on product cost and drive for cost optimization.
  • drive optimization of product related process to enable speed and efficiency.

People management:

'- PM knowledge transfer to markets PM

  • Establish necessary PM Knowledges (process, tool, analysis etc.)
  • Coaching and supervising the PM APAC team
  • Coaching markets PM
  • managing Priority and allocate necessary resources to ensure implementation of the priorities
  • Develop talents for the organization

Input to related functions:

  • Identifying business potential for brands with market insights and collaboration with markets and marketing manager

  • Input to "Marketing Communication" for developing E37 product communication, esp. make the product performance visible

  • Work with brand com mananger on product testing strategy, ensure improving product testing voices in markets

'- acting as core member for PROMT project to ensure market-driven definition of product requirements, development of R&D projects and finally launch into the market

  • Tracking with KPI and lesson learned for the business success

Qualifications

  • University degree in Economics or Engineering or related subjects with a strong focus in Product Management (combincation of technical and commercial knowledges)

  • Fluent in English. Chinese is a plus but not a requirement.

  • 10 years + experience in product management
    working experience in Hanover HQ in and with R&D OE and/or RE, Product management, Marketing and/or - Product Industrialization is necessary

  • Rich experience on Market Launch of new product line and brands into the markets with proven success track record

  • Project experience needed

  • Drive of cross funtional team work, initiative and problem-solving,

Additional Information

Ready to drive with Continental? Take the first step and fill in the online application.

Skills

  • Product Strategy
  • Product Lifecycle Management
  • Market Segmentation
  • Pricing Strategy
  • Cross-functional Leadership
  • Roadmap Planning
  • Stakeholder Management

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