Influencer Marketing Specialist/Manager - North America

ShenzhenExperiencedFull-time

Responsibilities

Responsibility

• Develop and execute scalable, ROI-driven influencer marketing strategies to deliver measurable business outcomes across North America.
• Identify, onboard, and nurture relationships with high-impact influencers and artists that resonate with our target audience and brand.
• Lead end-to-end influencer campaigns, driving engagement, brand affinity, and conversion growth.
• Build and manage a strategic product seeding program to amplify brand visibility through partnerships with cultural leaders, trendsetters, and key influencers.
• Monitor, analyze, and optimize campaign performance using key metrics (e.g., CPV, affiliate sales, CAC) to maximize ROI and impact.
• Establish and track team KPIs, fostering a culture of innovation, collaboration, and accountability.

Qualifications

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 4+ years of proven experience in influencer marketing, with a strong track record of scaling programs for measurable ROI, preferably in tech, consumer electronics, or related industries.
• Expertise in data analysis and marketing analytics, with the ability to translate insights into actionable strategies.
• Passion for videography or content creation is a plus.
• Exceptional communication, negotiation, and relationship-building skills, with a proven ability to collaborate with influencers and cultural stakeholders.
• Results-oriented mindset with a focus on achieving KPIs and driving revenue growth.

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