Event Operations Manager 品牌活动运营

HangzhouExperiencedFull-time

Responsibilities

1. End-to-End Brand Campaign Planning & Execution:Independently oversee full-cycle brand campaigns, including online, offline and hybrid activities. Take charge of solution design, resource coordination, on-site execution, data review and experience precipitation to ensure closed-loop and high-quality delivery of all projects.
2. Workshop System Construction & Operation:Design and launch themed Workshops targeting global creators, university students and developers (e.g., AI × 3D creation, hand-drawn to WebAR conversion). Build standardized, replicable and scalable workshop operation templates and iterate operation systems continuously.
3. Community Competition Operation:Operate vertical community events including Hackathons, Game Jams and creator challenges. Manage competition rule design, process control, participant experience optimization, work incubation and content distribution to activate community creativity and vitality.
4. Cooperative Activity Management:Collaborate with global universities, brand partners and community organizations to co-create brand activities. Refine core brand value and unify brand narrative in all cooperation projects to realize sustainable brand value precipitation.
5. Brand Asset Precipitation & Standardization:Establish standardized SOPs for material collection, secondary content creation and case archiving. Realize content reuse and long-term brand asset accumulation for every activity to continuously enhance brand ecological influence.
6. 全链路品牌活动策划与落地：独立统筹线上、线下及混合式品牌营销Campaign，覆盖活动策略构思、方案撰写、内外部资源协调、全流程落地执行、数据复盘及经验沉淀，实现端到端闭环交付，保障活动高效落地与目标达成。
7. 创作者Workshop体系搭建与迭代：围绕AI×3D创作、手绘WebAR转化、游戏开发等核心场景，面向全球创作者、高校师生、技术开发者策划常态化Workshop活动；搭建标准化、可复制、可规模化的活动运营模板与执行体系，持续迭代活动形式与内容。
8. 社区赛事生态运营：负责黑客松（Hackathon）、Game Jam、创作者挑战赛等垂直社区赛事的整体运营，涵盖赛制规则设计、赛事流程管控、参赛者全周期体验优化、参赛作品孵化、优质内容筛选与全域传播，激活社区创作活力。
9. 跨界合作活动统筹：对接全球高校、品牌方、垂直社区组织等合作资源，联合策划落地品牌联动活动；深度提炼品牌核心价值，统一活动品牌叙事体系，确保每一场合作活动均可沉淀标准化品牌资产与营销价值。
10. 活动品牌资产标准化沉淀：搭建并完善活动素材采集、内容二次创作、优质案例归档、品牌价值复盘的标准化运营流程，实现每场活动的内容复用、价值沉淀与资产积累，持续夯实品牌生态影响力。

Qualifications

1. Professional Experience:3+ years of experience in brand event planning and marketing operation, with proven track records of independently delivering end-to-end online & offline hybrid campaigns.
2. Industry Awareness:Genuine interest and basic understanding in game development, AI creative tools and independent developer communities. Capable of effective communication and insight mining with creators and technical developers.
3. Event & Competition Literacy:Familiar with the operation logic and community rules of Hackathon and Game Jam events; prior relevant organization or participation experience is preferred.
4. Cross-cultural Competence:Excellent cross-cultural communication and collaboration skills to engage with global partners across Tokyo, New York, Seoul, Bangalore and other international regions.
5. Language Proficiency:Fluent in English (written & verbal) for daily international business communication, document drafting and cross-border collaboration.
6. Comprehensive Competencies:Strong execution and project management capabilities, able to drive projects to completion with limited resources. Proficient in content operation and viral marketing, capable of maximizing long-term communication value instead of merely finishing event execution. Preferred Qualifications:

• Prior brand or marketing experience in AI, 3D creation or game industries
• Experience in university ecosystem cooperation and youth creator community operation
• Experience in planning live streaming, podcasts and other content-based activities
• Japanese or Korean language proficiency is a strong plus

1. 从业经验:具备3年及以上品牌活动策划、市场运营相关工作经验，拥有独立操盘线上线下混合式营销活动的全流程落地案例，具备完整的活动运营闭环思维。
2. 行业认知:深度关注游戏开发、AI创作工具、独立开发者垂直赛道，具备基础行业认知与圈层理解力，可精准对接创作者、开发者群体需求，实现高效圈层沟通与运营。
3. 赛事运营能力:熟悉Hackathon、Game Jam等垂直社区赛事的运作逻辑、圈层规则与运营体系，有相关赛事策划、落地或参与经验者优先。
4. 跨文化沟通能力:具备优秀的全球化跨文化沟通与协同能力，可高效对接东京、纽约、首尔、班加罗尔等海外全球合作方，适配国际化业务协作场景。
5. 语言能力:熟练掌握中英双语，书面及口语均可满足全英文工作沟通、方案输出与商务对接需求。
6. 综合素养:具备极强的项目执行力与统筹能力，可在有限资源下高效推进项目落地、解决执行问题、达成运营目标；具备优秀的内容思维与传播意识，不止于完成活动执行，可通过内容包装、话题运营、素材复用实现活动长效传播价值。 优先加分项

• 拥有AI、3D创作、游戏行业品牌营销、市场运营相关从业经验
• 具备高校生态合作、校园活动体系搭建、青年创作者运营相关经验
• 拥有直播、播客、专题内容栏目等内容形式的策划与落地经验
• 掌握日语、韩语等小语种沟通能力，可支撑东亚区域海外业务协作

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