Overseas Advertising Specialist

HangzhouExperiencedFull-time

Responsibilities

1. Responsible for creating and executing overseas multi-channel advertising strategies (Meta, Google, TikTok, X, etc.), accountable for overall ad spend scale, CAC, and ROAS.
2. Handle basic setup of ad accounts, budget allocation, bid adjustments, audience expansion, and daily precise operation and maintenance.
3. Continuously track overseas market competitors and audience trends, collaborate with design and video teams to produce high-conversion creative materials and localized copy, and drive rapid A/B testing of creatives.
4. Deeply monitor and analyze the full-funnel data (impressions, clicks, conversions, retention/repeat purchases), optimize landing page conversion rates, and solidify ad SOPs and methodologies. 1.负责海外多渠道（Meta、Google、TikTok、X 等）广告投放策略的制定与执行，对整体买量规模、CAC 及 ROAS 负责。 2.负责广告账户的基础搭建、预算分配、竞价调整、受众拓展及日常精细化运营维护。 3.持续跟踪海外市场竞品与受众趋势，协同设计与视频团队输出高转化创意素材与本地化文案，推动素材快速 A/B 测试。 4.深度追踪并分析全链路漏斗数据（展示、点击、转化、留存/复购），优化落地页转化率，沉淀投放 SOP 与方法论。

Qualifications

1. Bachelor’s degree or above, English can be used as a working language (strong ability to understand and review English copy).
2. 1–3 years or more of overseas advertising experience; candidates with successful experience in DTC standalone sites or cross-border e-commerce campaigns are preferred.
3. Proficient in Meta Ads, Google Ads (including PMax/Search), and familiar with advertising backends and bidding mechanisms, with hands-on experience managing medium to large budgets.
4. Clear logic, high data sensitivity, able to independently perform multi-dimensional data analysis and attribution; strong self-motivation and stress resistance. 1.本科及以上学历，英语可作为工作语言（具备优秀的英文文案理解与审核能力）。 2.有1-3 年及以上海外广告投放经验，有出海 DTC 独立站、跨境电商投放成功案例者优先。 3.精通 Meta Ads、Google Ads（含 PMax/搜索）等投放后台与竞价机制，有中大预算账户管理实操经验。 4.逻辑清晰，数据敏感度高，能独立完成多维数据分析与归因；具备强自驱力与抗压能力。

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